Reflecting its organizational emphasis on inclusivity and diversity, the American Independence Museum (AIM) has launched We Are One, a concept that will serve as its guiding principle for the next three years.

“As we prepare for the nation’s 250th anniversary in 2026, We Are One will help guide how we develop programs, events, and exhibits, and how we engage with visitors,” said Jennifer Carr, executive director.

Alena Shellenbean, AIM events and marketing manager, said the very formation of the United States serves as a testament to the rationale behind We Are One. “When the Declaration of Independence was written, a lot of people thought it would fail because each colony, each would-be state, was so different,” she said. “The concern was that they might not agree on anything, let alone how to be a country.”

In the early years of the Republic, an etching printed on flyers—the 18th century version of a logo—was developed to help signify the founders’ hope for a new United States. Revealing each of the original 13 colonies as a circle interlocked with one another, the image serves as the basis for AIM’s We Are One logo.

“We have many voices, many perspectives, and they all matter, which I think our logo captures,” remarked Carr. “As we move toward the 250th anniversary of the founding of our nation, We Are One reminds us what is possible when we unite during times of division.”

Carr said this concept inspired the 2nd NH Regiment during the American Revolution. “They used this symbol on their regimental flag,” she said.

According to Carr, We Are One will find expression in four initiatives, which include Bring History to Life, Educate Children & Youth, Engage Older Adults, and Build Community. “Our programs, events, and exhibits all fall within one of these initiatives, which explain quite clearly our intentions,” explained Carr. “We believe these initiatives will resonate with people of all ages and from diverse backgrounds.”

In looking ahead, Shellenbean said she hopes that “our differences as a nation” could be looked upon as a strength rather than a weakness. “We’ve always been a country full of people with big ideas, sometimes wildly different ideas, which I think makes us stronger,” she said. “We Are One is an idea that can hold us together and make our differences into a strength.”