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In celebration of Small Business Saturday on November 25, the American Independence Museum will offer a 10% discount on all items in its gift shop, excluding consignment, with 20% off for members and business partners.

In extending a discount to business partners, museum Executive Director Emma Bray said she wanted to extend her gratitude to the businesses, many of whom are small to medium sized, that help support their mission.

“Small Business Saturday is a great concept—and we are all about local,” she said. “We have dozens of items—jewelry, soaps, teas and more—and they are all locally made in New Hampshire. Our gift shop has terrific holiday gift items.”

For Attorney John Sherman of Sherman Law, which recently signed on as a business partner, supporting the American Independence Museum makes sense.

“Local museums make an incredible impact on the community,” he said. “They provide a sense of social purpose, educate the public, and inspire diverse interests. Without local centers like the American Independence Museum, our Seacoast community’s identity just would not be the same.”

Having recently joined the museum as executive director earlier this year, Bray said she is encouraged at the new partnerships they have forged this year with area small businesses and hopes to attract others.

“Aside from preserving historical documents, the museum is committed to working with local partners to increase the visibility and vibrancy of Exeter,” she said. “I appreciate this town so much, I just bought my first home here with my husband. There is so much potential with this town and museum.”

On November 25, the Museum’s gift shop will be open from 10 am to 4 pm. It is located inside the museum’s Ladd-Gilman House, One Governor’s Lane in downtown Exeter.